The Problem
As a major power and energy provider, the company is responsible for supplying power to its customers at all times. The energy provider needed a way to supply its customers with mobile charging in the event of area power outages during natural disasters or emergency events. Additionally, the company wanted to increase its brand awareness with target audiences at community and philanthropically events that it attended and/or sponsored. The energy company sought an innovative solution that could maximize its investment and be used for both types of events.